Audience vs. Community: Unlocking the Power of Engagement

Published:April 27, 2023


The rise of influencers has given rise to a new breed of celebrities — those with a large online following. But what is the difference between a community and just a large audience and why is it important to distinguish the difference?

An audience is a group of people who consume your content. They follow your social media accounts, subscribe to your newsletter, or regularly visit your website. Their interaction and engagement is limited and passive. Audiences consume what you create without actively participating in the process or engaging in conversation. This passive relationship can limit the depth of connection.

A community is a group of people who share common interests and interact with each other on a regular basis. A community is more than just a group of people who follow you — it’s a group of people who are actively engaged with you and each other.

A community is a powerful thing. It can be a force for good or a force for evil, but it always has the potential to be influential.

The Current Ecosystem

Currently creators find success by building an audience and getting likes, views or comments. At a certain point, these creators are able to monetize their content. But what is the incentive for the follower and how can that change. The next phase of social networks will focus on the power of community. With this focus, creators and fans incentives are aligned and a connection is made. This makes the follower a stakeholder in the community, building a strong a much for valuable to the creator and the fan feels part of the group.

At, we focus on providing creators the tools to build a strong community while providing fans the unique ability to support their favorite creators.

What is the next phase of the creator economy?

This is from the recent report from Antler about the Creator Economy: :”A next phase for the creator economy will have a particular focus on community, which can play a significant role in the success of creators. A strong community can provide support, encouragement, and a sense of belonging to creators, helping them produce and share their content more consistently and confidently. In addition, a supportive community can also help to promote a creator’s work and bring in new viewers or followers. This can be especially important for creators who are just starting out and trying to build their audience.” (Source:

How helps align creators and their community

Revel provides creators with a platform to create, trade and monetize their work and create a lasting legacy. Turning fans into collectors is as easy as asking them to share a piece of content or stream a song.

We have introduced several key features over the last few months, and are working on implementing more that will help you further strengthen the connection with your community.

Chat: Encourage your collectors to share their thoughts in 1:1 chats. It is a great place to get feedback in a private environment, and reply in a meaningful way.

Likes and Comments: Not every piece of content will be collected. Likes and comments are a way for community members to support your work in a familiar way.

Group Chat (soon): Group chat will offer the opportunity for your entire community to engage with one another. Group Chat will also be a great place to celebrate milestones with your community.

Leaderboards(soon): Leaderboards offer public recognition to your biggest fans. Collectors will feel a sense of pride when they reach the top of a leaderboard, and you can use the ranking to give rewards to your most supportive members. Collectors will soon have a public place to

Web3 offers so many opportunities for creators and fans to connect on a deeper level. With a better understanding of the environment, we hope that you are able to build a meaningful relationship with your fans, collectors, and community members.

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